Wednesday, July 31, 2013

What Are Your Clients Saying about You?

















Throughout our communications courses and coaching sessions, Ty Boyd's faculty solicits feedback through conversations to ensure that they are making an impact with our clients. At the end of each course, we ask our clients to fill out a written evaluation form to help us ascertain our success and to determine whether or not there are any unmet needs. And we continue our customer conversations via Facebook, Twitter, and our blog.
 
For over 30 years, this feedback has provided us with constructive suggestions and opportunities to see things from a variety of perspectives. The questions we ask focus on the entire Ty Boyd experience and the answers we receive have helped us tailor our services to meet our clients' demands.  

At Ty Boyd, our customers are our partners and we believe in nurturing those relationships. We are in the communications business and we strive to practice what we preach:
  • we ask our customers what is important to them
  • we find out why our customers do business with us
  • we determine what a customer's expectations are
On our feedback forms, we leave plenty of space for comments because if you ask the right questions, you just might be lucky enough to discover factors that you'd never even considered. It's all about communicating.

What are your clients saying about you? Let the communication experts at Ty Boyd help you foster the relationship between your organization and your customers.

Watch an Old Movie

According to the Book of Lists, public speaking ranks number one in the category of what we fear. For the majority of people, above the fear of death, comes the fear of standing in front of an audience. Until, that is, they are at the beach. Queue the Jaws music. (It's amazing how two notes played on a tuba can elevate fear.)

I first saw Jaws when I was 11 years old. For years, I was terrified of getting into water of any kind - rivers, lakes, swimming pools, bathtubs - for fear that a Great White shark would pull me under and snack on my right leg. And, yes, I knew it wasn't possible for sharks to survive in fresh water, but my fear knows no logic. Steven Spielberg's timeless classic about a killer shark might be irrational fear, but it gets me every time. Thirty-eight years later I still cannot go into the ocean without trepidation.

But, while a shark attack is undoubtedly a very scary thing, it is incredibly rare. Did you know that you are more likely to die falling out of bed? That's right - you are actually safer in the open water than you are in your own bed. Every year in the United States alone, about 450 people die falling out of bed. But how many times have I worried about my bed killing me? Never. Not once. Shouldn't I be more afraid of things that can actually happen? Why is it that we as humans have a tendency to fear worst case scenarios - things that usually do not happen?

Let's take the fear of public speaking: what is it that people actually fear about speaking in front of a crowd? Worst case scenario: being laughed off the stage, being booed, being bombarded with rotten eggs and tomatoes. But does that really ever happen? Outside of the movies? If you can make peace with the worst case scenario, you will take much of the fear out of the fear of public speaking.

Here's the truth about fear:
  • Fear only controls you when you give into it
  • The simple task of walking through your fear - doing what you fear, then doing it again - transforms your fear into courage
  • Fear is a habit. You can establish a new habit by faking it until you make it
  • Your fear rarely shows. And when it does show, it shows less than you think
  • Fear is rooted in perfectionism - accept that you are human and remember that vulnerability is an asset in effective communication.
  • Fear is normal
  • Fear can be transformed into one of your greatest tools...

At Ty Boyd, Inc., we help our clients disarm their fear and make it work for them. You can survive even your worst-case scenario; preparation and practice will see you through it. Give us a call, we'd love to help.